When
someone is business credit card shopping it pays to shop around. This is
because the credit cards are managed by the credit card company and not the
institution. The financial institution may have their name on it, but that’s
just branding. I spent 15 years as a branch manager working with businesses. At
no point in my career could I call the credit card company with which we were
affiliated to ask them for concessions for a business client. Once in a while I
could get a late fee waived, but as far as personal guarantees, interest rates
or credit lines, I had no say in that. Rates and lines of credit are determined
through a matrix that combines the credit rating of the business owner with
their ability to pay from the business’s income.
Yes,
they are looking at the personal credit rating of the owner, not the business.
I could not tell you how many times I have had business owners, even those who
are just getting their business started, tell me they want a business credit
card based on their business without having to give a personal guarantee. Sure,
Microsoft or Ford Motor Co would not have to qualify based on their personal
credit rating. But these are sophisticated and dynamic multi billion dollar
businesses. A sole proprietor or small S Corp owner in a business with a gross
annual revenue of less than a million dollars who applies for a credit card
would absolutely be judged for credit based on their personal credit scores.
These constitute the majority of small businesses in the country. (In a 2007
economic census, there were 6,049,655 businesses in our country. Five and a
half million of those had less than 20 employees.)
Small
banks and credit unions contract with large card issuers from Bank of America,
Chase, Citi, Card Member Services, etc. These institutions are referred to by
the card issuing companies as “Member Banks” or “Member Institutions.” The card
issuers work with their member institutions to negotiate underwriting criteria,
terms and rates for the new branded card. As a general rule, your branch
manager, that manager’s regional manager, and most likely the district or
retail VP in charge cannot change the terms of a business credit card.
Financial
institutions can change issuers and negotiate a better overall card program if
they are not happy with the deal they have from their present issuer. Today
there are fewer issuers due to consolidation in the business. Bank One was a
major card issuer with member banks all over the U.S. Now, they are part of Chase.
MBNA issued millions of cards nationwide for years and now is part of FIA that
is owned by Bank of America. With fewer issuers, it is hard to get a good deal
and harder to negotiate because of narrow competition. Due to the volume of
credit cards issued by credit union card programs, CU’s can often negotiate
some very good deals for their members.
The
small business owner’s best bet is to shop on the Web or shop their credit
union for the best deal. There are a variety of low cost card issuers with
which credit unions work; often offering smaller fees and slightly better
rates. As credit unions are not for profit businesses without shareholders
clamoring for higher profits, they can negotiate good deals for their members. Small
business owners will not be able to avoid the personal guarantee requirement,
but they can look for a card that best suits their business’s needs.
* * *
Our next free financial workshops:
Credit Myths and Repair Workshop Free - Open to the public
Wednesday Jan. 23rd at 6:30 PM at the Meriwest Credit Union Main Office
5615 Chesbro Ave
San Jose CA 95123
Please RSVP with gmeyer@meriwest.com or call at 408-365-6328
Tax Law
Changes and Updates for 2013 - Open to
the public
Saturday Feb. 9th
at 10 AM at the Meriwest Credit Union Main Office
5615 Chesbro Ave
San Jose CA
95123
Please
RSVP with gmeyer@meriwest.com or call at
408-365-6328